A professional speechwriter sought a youthful yet polished identity for her new venture.
The branding exercise started with defining values, market position, and a creative brief for the visual identity. It was clear from the beginning this system needed to be punchy, memorable, and straightforward.
Pairing funky typography and bold color perfectly represented both the speechwriter’s personality and her professional approach. The identity work expanded into a splashy website and subtle social touchpoints.
