Vidrio

A Phoenix-based commercial property owner craved a brand that matched his environmentally innovative office asset.

After thorough research, it was obvious the property would benefit from a new name, a clearer position in the market, and a fresh identity system.

Vidrio was the clear favorite during the renaming process. The Spanish word for “glass,” the new name served as a nod to both the building’s iconic curved glass façade and the local Hispanic culture. The new brand took shape with a new logo, brand voice, and standards guide.